A five-star rating measures what a property has. It does not measure where things are.
A hotel can hold every certification available and still place its fitness center a ten-minute walk from the main building. It can offer a world-class spa and wifi that cannot support a video call. It can be exactly what it advertises and still be wrong for the way you work.
For executives who travel on tight schedules, the difference between a property that fits and one that doesn't is not comfort. It is time. The 20 minutes lost navigating a property you didn't know was that large. The morning routine disrupted because the gym opens at 7 and your call is at 6:45.
Star ratings are not designed for the way high-frequency travelers move. They are designed for leisure. For someone optimizing a vacation, a five-star property is often exactly right. For someone optimizing a work trip, it tells you almost nothing useful.
DAISY verifies what star ratings don't cover. Gym location and hours. Wi-Fi reliability. Proximity of dining to where you'll actually be. The details that don't appear in a listing but determine whether the trip works.
Five stars is a starting point. Verification is what comes after.